![]() ![]() Professor Debra Merskin of the University of Oregon analysed 1,722 lipsticks produced by 52 different brands and concluded that female consumers often buy products named with reference to food or hints of sexuality. Representative figures: This category includes the Rouge Coco series, named after Coco Chanel herself, or Charlotte Tilbury’s collection of 12 lipsticks named after high-profile figures, including Carina’s Love, named after Carina Lau, and Hot Emily, after Emily Ratajkowski. ![]()
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